Oct 84 min read

Your Secret to Tarot Business Success: Offering Free Readings

Updated: Oct 8

Your Secret to Tarot Business Success: Offering Free Readings

Starting a tarot business can feel like an uphill climb, especially when you're trying to build trust and attract clients. Offering free tarot readings is an excellent way to get your foot in the door and show potential clients what you can do.

Not only does this help you gain exposure, but it also opens the door to building strong relationships with future clients. Let’s dive into how offering free readings can help you grow your tarot business in meaningful and sustainable ways.

Over a span of 16 months, I did 167 free readings and 192 paid readings. This practice was invaluable in growing my skills, confidence, and community.

Gathering Testimonials: Why They Matter

When you're just starting, it can be difficult for potential clients to trust you without hearing from others who've experienced your readings. Free tarot readings allow you to demonstrate your skills and provide valuable insights. In return, satisfied clients can give you testimonials, which serve as social proof.

Testimonials are incredibly important because they help to build trust. Future clients are much more likely to book a paid reading when they can read about others’ positive experiences. By collecting feedback from your free readings, you can display these reviews on your website, social media, or marketing materials.

Even a simple, heartfelt testimonial can make a huge difference in establishing credibility. In the long run, these initial free readings will help create a foundation for consistent, paying clients.

Offer Giveaways to Grow Your Audience

Consider offering freebies like tarot art, journals, custom tarot spreads, or access to a mini tarot workshop. These can be enticing offers that encourage people to engage with your business.

Giveaways help build excitement and can quickly grow your audience. When you give away valuable tools or resources that help people improve their own tarot practice, it positions you as a generous, knowledgeable authority in the field. Plus, giveaways are a fun way to attract attention, whether through social media, email signups, or at events. You can gather more email subscribers, increase your social media following, and create long-lasting relationships with potential clients.

Expand Your Reach with Workshops and Events

Offering small group sessions where you give mini-readings or teach tarot-related skills (like how to interpret certain cards or create a custom spread) not only demonstrates your expertise but also builds community.

People often feel more comfortable attending a free or low-cost workshop before committing to a personal reading, and group events allow you to showcase your reading style.

These workshops can also generate word-of-mouth referrals, as participants who enjoy the experience are likely to recommend you to their friends. By expanding your reach through events, you expose your services to a wider audience and position yourself as a professional who genuinely enjoys sharing tarot wisdom. These events can be held in person or virtually, creating a sense of inclusiveness and community that invites more people into your tarot world.

Remember: Community Is Key

At the heart of your tarot business is the community you build. It’s not just about your social media following, website traffic, or even the number of readings you book—what truly matters is how you connect with others. Establishing a community where people feel seen, heard, and supported is far more important than brand aesthetics or marketing strategies.

When people get to know, like, and trust you, they’re more likely to return for readings and refer you to others.

By offering free readings and giveaways, you’re showing up in an authentic way that allows people to experience your gifts firsthand. It also gives you the space to develop your reading style and learn from the feedback you receive.

Your tarot business will grow naturally when you prioritize relationships and community over everything else. People will feel drawn to you not just because of your skills but because of the trust and rapport you’ve built with them.

To Help You Get Started

I’ve created a Free Readings Guide & some post ideas to help you get started attracting your booked readings in exchange for testimonials.

Here’s the process:

Use the Google Form Template: I’ve created a simple Google Form template that you can customize to collect testimonials from your clients after their free reading. This will streamline the process and ensure you get the feedback you need to grow your practice.

Choose Your Graphic: I’ve also designed a handful of eye-catching graphics that you can use in your social media posts to attract clients. These are designed to help you stand out and make a great first impression.

Pick Your Copy: Along with the graphics, I’ve put together 4 different copy ideas that you can use when posting about your free readings. These are tailored to connect with different audiences, so you can find the perfect fit for your style.

Share & Shine!: Once you’ve customized your form, chosen your graphic, and selected your copy, you’re all set! Start sharing your posts on social media, and watch as new clients come in to experience your readings and provide valuable testimonials.

👉 Free Readings Guide

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For just $9, you can dive into a transformative mini offer designed to elevate your tarot practice and empower your journey as a reader. This package includes essential tools and resources to help you build confidence, attract clients, and refine your skills. Whether you're just starting out or looking to enhance your existing practice, the Prosperous Priestess Path is the perfect stepping stone to achieving your goals.

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